by Jeffrey Hollender | May 13, 2010
When co-author Bill Breen and I wrote our new book, The Responsibility Revolution, we intended it to function as a how-to manual that would introduce the corporate community to the new brand of corporate responsibility that’s now emerging at renegade companies...
by Jeffrey Hollender | Apr 19, 2010
Twenty two years ago, Seventh Generation was born into a world much different than today’s. There were no websites and no e-mail. No cell phones and PDAs driving a 24/7 global economy. And no way anyone thought a company selling bathroom tissue made from recycled...
by Jeffrey Hollender | Apr 8, 2010
Corporate responsibility—the notion that companies should include the public interest in all their decision-making—has never been so popular. Nor has it so often proved so phony. The evidence is all around us: *In 2008, General Motors rolls out a TV campaign for its...
by Jeffrey Hollender | Apr 1, 2010
“We want bigger houses and more cars, not because we need them, but because we use them to express our status. Material goods are how we show the world we’re keeping up, and in a more hierarchical society that’s more important. Status competition...
by Jeffrey Hollender | Mar 22, 2010
As should be expected, Jeff Swartz, Timberland CEO, opened the conference with a humble discussion of Timberland’s accomplishments and his perspective on sustainability. Jeff’s honesty, transparency, and personal passion was abundantly visible in every...
by Jeffrey Hollender | Mar 12, 2010
SAS was just named the best employer in the U.S. by Fortune Magazine in its annual Best Companies to Work for survey. While the award is limited to very large companies, there’s a lot we can all learn. A few facts: SAS is the world’s largest privately held...
by Jeffrey Hollender | Mar 10, 2010
I’ve received an overwhelming amount of deeply thoughtful feedback about my post on transparency, which recounted a public session on compensation with employees at Seventh Generation. Most of the feedback was sent to me privately and did not appear on my blog....
by Jeffrey Hollender | Feb 26, 2010
Nell Minow, coauthor of Corporate Governance, introduces a lesson in corporate transparency from The Responsibility Revolution: How the Next Generation of Businesses Will Win, by Jeffrey Hollender and Bill Breen Supreme Court Justice Louis Brandeis famously wrote...
by Jeffrey Hollender | Feb 18, 2010
In my new book, The Responsibility Revolution, I look at companies that conduct internal business with transparency. Seventh Generation is one of those companies, but a recent experience here made me realize that it is always easier to stand at the doorstep of someone...
