Net Positive: The Future of Sustainable Business

This article by Jeffrey Hollender first appeared in Stanford Social Innovation Review, April 29, 2015 Business efforts must become more sustainable and responsible to turn the tide on social inequity and environmental decay. Net positive is a new standard that can help ensure a resilient and regenerative world. “Governments no longer govern the world, or even...

Rethinking Consumption Across the Globe

For those in the sustainable products industry, it has been a long running and often elusive challenge to understand the role consumers play in creating a thriving “green” marketplace. During the holiday season when shopping reaches a fever pitch is perhaps the most interesting time to explore what underlies our purchasing decisions and how those decisions...

Survey: Sex, Condoms and Sustainability

These days, many products—personal care items, food, etc.—contain various chemicals and additives that, while legal in small amounts, may have effects on human health that aren’t fully understood. One area that has not received much attention is condoms. Please complete this survey and help us gain a better understanding of consumer feelings and...

The Impact of a Corporate Culture of Sustainability on Corporate Behavior and Performance

A Harvard Business School “Working Paper” by Robert G. Eccles, Ioannis Ioannou and George Serafeim investigates the effect of a corporate culture of sustainability on multiple facets of corporate behavior and performance outcomes. The authors find that corporations that voluntarily adopted environmental and social policies by 1993—which they call High...

Towards Zero Impact Growth

Most of what passes for “sustainability” isn’t actually sustainable at all. We have endlessly – and dangerously confused – “less bad” with “good.” Whether looking at a product or a company, sustainability ends up being mostly about less pollution, less waste, and the more efficient use of natural resources. All of these things, while...

Full Cost Accounting

Our current system of pricing products and services ensures that society perpetually makes poor choices. Today we exclude most of the adverse social and environmental costs of producing goods from their price. The cost to clean up the groundwater pollution resulting from traditional agricultural methods such as the use of pesticides, or the cost of the adverse...