Let’s be Honest…

The Guardian recently posted an interactive dictionary of corporate values and terms to explore what words like ‘authentic’ and ‘green’ actually mean when used to describe companies and products. The company values dictionary defines 8 terms: authentic, ethical, green, honest, renewable, sustainable, transparent, and trustworthy. Sustain Natural is...

Planet Home: living green

Planet Home is a guide to going green, but this book goes a step further and challenges readers to think deeply about how our actions and purchases are part of a much larger planetary system than we may be aware of. This book was written in 2010, but it is just as, if not more, potent now in 2015. Making ‘green’ the new normal goes beyond the material, and...

Net Positive: The Future of Sustainable Business

This article by Jeffrey Hollender first appeared in Stanford Social Innovation Review, April 29, 2015 Business efforts must become more sustainable and responsible to turn the tide on social inequity and environmental decay. Net positive is a new standard that can help ensure a resilient and regenerative world. “Governments no longer govern the world, or even...

Rethinking Consumption Across the Globe

For those in the sustainable products industry, it has been a long running and often elusive challenge to understand the role consumers play in creating a thriving “green” marketplace. During the holiday season when shopping reaches a fever pitch is perhaps the most interesting time to explore what underlies our purchasing decisions and how those decisions...

Survey: Sex, Condoms and Sustainability

These days, many products—personal care items, food, etc.—contain various chemicals and additives that, while legal in small amounts, may have effects on human health that aren’t fully understood. One area that has not received much attention is condoms. Please complete this survey and help us gain a better understanding of consumer feelings and...

The Impact of a Corporate Culture of Sustainability on Corporate Behavior and Performance

A Harvard Business School “Working Paper” by Robert G. Eccles, Ioannis Ioannou and George Serafeim investigates the effect of a corporate culture of sustainability on multiple facets of corporate behavior and performance outcomes. The authors find that corporations that voluntarily adopted environmental and social policies by 1993—which they call High...