Rethinking Consumption Across the Globe

For those in the sustainable products industry, it has been a long running and often elusive challenge to understand the role consumers play in creating a thriving “green” marketplace. During the holiday season when shopping reaches a fever pitch is perhaps the most interesting time to explore what underlies our purchasing decisions and how those decisions...

Survey: Sex, Condoms and Sustainability

These days, many products—personal care items, food, etc.—contain various chemicals and additives that, while legal in small amounts, may have effects on human health that aren’t fully understood. One area that has not received much attention is condoms. Please complete this survey and help us gain a better understanding of consumer feelings and...

The Impact of a Corporate Culture of Sustainability on Corporate Behavior and Performance

A Harvard Business School “Working Paper” by Robert G. Eccles, Ioannis Ioannou and George Serafeim investigates the effect of a corporate culture of sustainability on multiple facets of corporate behavior and performance outcomes. The authors find that corporations that voluntarily adopted environmental and social policies by 1993—which they call High...

Towards Zero Impact Growth

Most of what passes for “sustainability” isn’t actually sustainable at all. We have endlessly – and dangerously confused – “less bad” with “good.” Whether looking at a product or a company, sustainability ends up being mostly about less pollution, less waste, and the more efficient use of natural resources. All of these things, while...

Full Cost Accounting

Our current system of pricing products and services ensures that society perpetually makes poor choices. Today we exclude most of the adverse social and environmental costs of producing goods from their price. The cost to clean up the groundwater pollution resulting from traditional agricultural methods such as the use of pesticides, or the cost of the adverse...

At the Democratic Convention

Leaving Vermont yesterday, I never made it to Charlotte for the Democratic National Convention. After a five-hour delay in Washington, I gave up and spent the night. The delay allowed me to briefly watch the Convention and hear Julian Castro, the mayor of San Antonio provide a hopeful and visionary possibility of what America could one day become. He repeated...