by Jeffrey Hollender | Oct 17, 2008
In a February article in Fortune, reporter Betsy Morris sang the praises of Indra Nooyi, PepsiCo’s sophomore CEO. The piece described PepsiCo’s new motto under Nooyi, “Performance with Purpose,” which strives to balance “the profit motive...
by Jeffrey Hollender | Jul 14, 2008
Is Joel Makower right? No, he’s wrong. Greenwashing is bad and it’s getting worse. First, let me provide some context. In a column for GreenBiz.com, Joel, a frequent commentator on green business issues, asks, “What, exactly, is a ‘socially and...
by Jeffrey Hollender | May 24, 2008
I hate leaving home on Sunday afternoons. The weekend is short enough as it is. With spring in Vermont in full bloom, and my daughter home from college, I was sad to be taking off. My week began with a Monday morning speech at the Front End of Innovation conference,...
by Jeffrey Hollender | Mar 26, 2008
It had all the makings of a nightmare:
”Seventh Generation Battles Carcinogenic Chemical Controversy”
“Organic” and “Natural” Consumer Products Found Contaminated with Cancer Causing Chemical!” Less than two weeks ago, I...
