Healing hunger, poverty, war, climate change–with enlightened self-interest

Let me share a note from my friend Shel Horowitz, who co-authored two Guerrilla Marketing books with the legendary Jay Conrad Levinson. Shel is quite an interesting guy. Last time I googled for him, I got more than 100,000 hits. I’ve always thought of him as visionary–he talked about marketing through both content expertise and partnering with both...

Fixing the Freest Marketplace Money Can Buy

This is an excerpt from my article originally posted on the Standford Social Innovation Review on 03/30/16 We live with an illusion so powerful that we endlessly mistake it for reality. Merriam-Webster defines “free market” as “an economic market or system in which prices are based on competition among private businesses and not controlled by a...

Let’s be Honest…

The Guardian recently posted an interactive dictionary of corporate values and terms to explore what words like ‘authentic’ and ‘green’ actually mean when used to describe companies and products. The company values dictionary defines 8 terms: authentic, ethical, green, honest, renewable, sustainable, transparent, and trustworthy. Sustain Natural is...

Net Positive: The Future of Sustainable Business

This article by Jeffrey Hollender first appeared in Stanford Social Innovation Review, April 29, 2015 Business efforts must become more sustainable and responsible to turn the tide on social inequity and environmental decay. Net positive is a new standard that can help ensure a resilient and regenerative world. “Governments no longer govern the world, or even...

The Secret to a Successful Business: Radical Transparency

I talk a lot about the concept of “radical transparency”  – in fact, it was one of the guiding principles in creating Seventh Generation – so I’d like to delve a little deeper into what exactly it means and how it can be a powerful tool to transform ordinary businesses into more responsible, conscious and profitable entities. I’ve written...

Business profits are an illusion, based on a slight of hand.

If business stopped externalizing its costs it would stop making money! I’m somewhat obsessed with the concept of “externalities” and its companion concept developed to capture them, “full cost accounting.” “Externalities” are the costs and negative impacts imposed by businesses onto society and the environment that are not paid for by those...