Let’s be Honest…

The Guardian recently posted an interactive dictionary of corporate values and terms to explore what words like ‘authentic’ and ‘green’ actually mean when used to describe companies and products. The company values dictionary defines 8 terms: authentic, ethical, green, honest, renewable, sustainable, transparent, and trustworthy. Sustain Natural is...

Planet Home: living green

Planet Home is a guide to going green, but this book goes a step further and challenges readers to think deeply about how our actions and purchases are part of a much larger planetary system than we may be aware of. This book was written in 2010, but it is just as, if not more, potent now in 2015. Making ‘green’ the new normal goes beyond the material, and...

Isn’t sustainability your job? Why it’s time to be nice at work

This post first appeared in my new column Inspired Protagonist on Greenbiz.com. http://www.greenbiz.com/article/isnt-sustainability-your-job-why-its-time-be-nice-work A recent New York Times story confirmed my suspicion that the primary reason most employees hate their jobs are lousy managers. Bad managers destroy motivation, passion, interest and curiosity....

Business profits are an illusion, based on a slight of hand.

If business stopped externalizing its costs it would stop making money! I’m somewhat obsessed with the concept of “externalities” and its companion concept developed to capture them, “full cost accounting.” “Externalities” are the costs and negative impacts imposed by businesses onto society and the environment that are not paid for by those...

Corporate America: Killing us slowly

Recently the Michael Moss in a New York Times Magazine cover story on “The Extraordinary Science of Addictive Junk Food” examined how food companies have known for decades that salt, sugar and fat are not good for us in the quantities American’s consume them, and yet every year they convince most of us to ingest about twice the recommended amount...

Let’s start to recognize this: we are all interconnected.

We’ve all seen the news: droughts in the south, fires ravaging our forests in the west, hurricanes on the east coast. North America has been affected by significantly more weather-related extreme events in recent decades, especially in the year 2012, than may other parts of the globe. A  publication by Munich Re, the worlds foremost reinsurance agency, titled...