Healing hunger, poverty, war, climate change–with enlightened self-interest

Let me share a note from my friend Shel Horowitz, who co-authored two Guerrilla Marketing books with the legendary Jay Conrad Levinson. Shel is quite an interesting guy. Last time I googled for him, I got more than 100,000 hits. I’ve always thought of him as visionary–he talked about marketing through both content expertise and partnering with both...

Fixing the Freest Marketplace Money Can Buy

This is an excerpt from my article originally posted on the Standford Social Innovation Review on 03/30/16 We live with an illusion so powerful that we endlessly mistake it for reality. Merriam-Webster defines “free market” as “an economic market or system in which prices are based on competition among private businesses and not controlled by a...

The Conscious Business Blueprint

The secret is out! Companies that give away money are actually more profitable! In fact conscious, values-driven, sustainable companies outperform the market 9 to 1! The tide has turned. Being values-driven and environmentally friendly is no longer a costly add-on to a standard business strategy. Embedding purpose into your company culture has become essential...

Insights on Millennials from Goldman Sachs

Goldman Sachs recently published a “data story” on the social and commercial behaviors of the millennial generation Y (those born between 1980 – 2000). Millennials make up the biggest generation in United States history, and have grown up in a time of rapid economic, technological, and environmental change, which presents them with challenges very...

Let’s be Honest…

The Guardian recently posted an interactive dictionary of corporate values and terms to explore what words like ‘authentic’ and ‘green’ actually mean when used to describe companies and products. The company values dictionary defines 8 terms: authentic, ethical, green, honest, renewable, sustainable, transparent, and trustworthy. Sustain Natural is...

Planet Home: living green

Planet Home is a guide to going green, but this book goes a step further and challenges readers to think deeply about how our actions and purchases are part of a much larger planetary system than we may be aware of. This book was written in 2010, but it is just as, if not more, potent now in 2015. Making ‘green’ the new normal goes beyond the material, and...