by Jeffrey Hollender | Feb 8, 2017
As a man, I almost didn’t go to the Women’s March. It was a rare Saturday that I had set aside to clean up the house in preparation for a small renovation project. The sky was grey and the air was damp. Spending hours standing outside in Northern Vermont in the middle...
by Jeffrey Hollender | Apr 7, 2016
Let me share a note from my friend Shel Horowitz, who co-authored two Guerrilla Marketing books with the legendary Jay Conrad Levinson. Shel is quite an interesting guy. Last time I googled for him, I got more than 100,000 hits. I’ve always thought of him as...
by Jeffrey Hollender | Apr 5, 2016
This is an excerpt from my article originally posted on the Standford Social Innovation Review on 03/30/16 We live with an illusion so powerful that we endlessly mistake it for reality. Merriam-Webster defines “free market” as “an economic market or system in which...
by Jeffrey Hollender | Mar 30, 2016
The secret is out! Companies that give away money are actually more profitable! In fact conscious, values-driven, sustainable companies outperform the market 9 to 1! The tide has turned. Being values-driven and environmentally friendly is no longer a costly add-on to...
by Jeffrey Hollender | Feb 29, 2016
Goldman Sachs recently published a “data story” on the social and commercial behaviors of the millennial generation Y (those born between 1980 – 2000). Millennials make up the biggest generation in United States history, and have grown up in a time of rapid economic,...
by Jeffrey Hollender | Dec 7, 2015
The Guardian recently posted an interactive dictionary of corporate values and terms to explore what words like ‘authentic’ and ‘green’ actually mean when used to describe companies and products. The company values dictionary defines 8 terms: authentic, ethical,...
by Jeffrey Hollender | Nov 23, 2015
Planet Home is a guide to going green, but this book goes a step further and challenges readers to think deeply about how our actions and purchases are part of a much larger planetary system than we may be aware of. This book was written in 2010, but it is just as, if...
by Jeffrey Hollender | Aug 18, 2015
This post first appeared in my new column Inspired Protagonist on Greenbiz.com. http://www.greenbiz.com/article/isnt-sustainability-your-job-why-its-time-be-nice-work A recent New York Times story confirmed my suspicion that the primary reason most employees hate...
by Jeffrey Hollender | May 1, 2013
If business stopped externalizing its costs it would stop making money! I’m somewhat obsessed with the concept of “externalities” and its companion concept developed to capture them, “full cost accounting.” “Externalities” are the costs and negative impacts imposed by...
