Healing hunger, poverty, war, climate change–with enlightened self-interest

Let me share a note from my friend Shel Horowitz, who co-authored two Guerrilla Marketing books with the legendary Jay Conrad Levinson. Shel is quite an interesting guy. Last time I googled for him, I got more than 100,000 hits. I’ve always thought of him as visionary–he talked about marketing through both content expertise and partnering with both...

Fixing the Freest Marketplace Money Can Buy

This is an excerpt from my article originally posted on the Standford Social Innovation Review on 03/30/16 We live with an illusion so powerful that we endlessly mistake it for reality. Merriam-Webster defines “free market” as “an economic market or system in which prices are based on competition among private businesses and not controlled by a...

Unicorns, entrepreneurs and 7 great ideas

Yesterday I attended the annual meeting of a visionary and exceptionally responsible venture capital fund. There are not a lot of them out there — maybe these are the real unicorns. I heard a few interesting things: Extraordinary entrepreneurs take on huge, open-ended problems, never talk about revenue but are obsessed with mission. Revenue is the...

Let’s be Honest…

The Guardian recently posted an interactive dictionary of corporate values and terms to explore what words like ‘authentic’ and ‘green’ actually mean when used to describe companies and products. The company values dictionary defines 8 terms: authentic, ethical, green, honest, renewable, sustainable, transparent, and trustworthy. Sustain Natural is...

Scaling business sustainability: Why be timid?

This post first appeared in my new column Inspired Protagonist on Greenbiz.com. http://www.greenbiz.com/article/scaling-business-sustainability-why-be-timid A report released last year by Ceres and Sustainalytics found that while a few U.S. businesses are exhibiting real sustainability leadership, most companies are taking small, incremental steps to...

Net Positive: The Future of Sustainable Business

This article by Jeffrey Hollender first appeared in Stanford Social Innovation Review, April 29, 2015 Business efforts must become more sustainable and responsible to turn the tide on social inequity and environmental decay. Net positive is a new standard that can help ensure a resilient and regenerative world. “Governments no longer govern the world, or even...