by Jeffrey Hollender | Apr 19, 2010
Twenty two years ago, Seventh Generation was born into a world much different than today’s. There were no websites and no e-mail. No cell phones and PDAs driving a 24/7 global economy. And no way anyone thought a company selling bathroom tissue made from recycled...
by Jeffrey Hollender | Apr 8, 2010
Corporate responsibility—the notion that companies should include the public interest in all their decision-making—has never been so popular. Nor has it so often proved so phony. The evidence is all around us: *In 2008, General Motors rolls out a TV campaign for its...
by Jeffrey Hollender | Apr 1, 2010
“We want bigger houses and more cars, not because we need them, but because we use them to express our status. Material goods are how we show the world we’re keeping up, and in a more hierarchical society that’s more important. Status competition...
