A Brand New Way for a Brave New World

Twenty two years ago, Seventh Generation was born into a world much different than today’s. There were no websites and no e-mail. No cell phones and PDAs driving a 24/7 global economy. And no way anyone thought a company selling bathroom tissue made from recycled paper and $25 compact fluorescent light bulbs was ever going to make a dime, especially when it...

The Death and Life of Corporate Responsibility

Corporate responsibility—the notion that companies should include the public interest in all their decision-making—has never been so popular. Nor has it so often proved so phony. The evidence is all around us: *In 2008, General Motors rolls out a TV campaign for its Chevrolet Volt, promising that the plug-in hybrid would get up to forty miles “without a...

Secrets of a More Just and Equitable World

“We want bigger houses and more cars, not because we need them, but because we use them to express our status. Material goods are how we show the world we’re keeping up, and in a more hierarchical society that’s more important. Status competition becomes more intense, and that increases our need to consume…We came across a website in...