Hollender’s newest book, “Planet Home; Conscious Choices for Cleaning and Greening the World You Care About Most” was published by Clarkson Potter/Publishers in 2010.

Praise for Planet Home

“I’m reading your book and I love it! It’s exactly what is needed out there. There are so many times I’ve questioned what’s better, local or organic…and why? And, how can I move into more conscious home products. I’m really good about not putting chemicals on or in my body, (good but not perfect), but I still struggle with what really matters with the home products I use….what does it really matter? This is a great bible of info and guidance. One of those books I’ll go to over and over again when I have yet another question.”

— Lynnda Pollio
Chief Consciousness Officer
Faith Popcorn’s BrainReserve

Hollender’s third book, “What Matters Most; How a visionary group of pioneers are teaching social responsibility to big business – and why big business is listening.” was published by Basic Books in January 2004.

Praise for What Matters Most

“If you want your business to thrive, you’d better start paying attention to its values. Jeffrey Hollender, CEO of Seventh Generation, a brand of environmentally safe household products, and Stephen Fenichell, a professional writer, see harbingers for change in the way some companies do business. By sharing mistakes, encouragement, and even regrets, the authors document stories of businesses that have been at the forefront of developments in corporate social responsibility. Well-written and researched.”

— Harvard Business School

“Given (Lee) Scott’s current drive to improve Wal-Mart’s public image, perhaps it’s not so surprising to also find What Matters Most, by fellow chief executive Jeffrey Hollender stacked up on his desk. Hollender’s Vermont-based Seventh Generation household products company has made a business out of its commitment to corporate social responsiblity.”

— The Financial Times

“Hollender is not just an environmentalist. The cause he espouses in this well-written treatise is corporate social responsibility, the idea that companies, rather than focusing solely on profits, should take responsibility for what they do to and for people—employees, other businesses, communities, other nations and other cultures.”

—Fort Worth Star-Telegram

“If you’re interested in both inspiring and cautionary tales about how business intersects with social change, this sweeping study of the history and promise of the socially responsible business movement will give you plenty of grist.”

— Utne Reader

“The message is that much of what we think about responsible business is wrong. We think it’s a nice thing to do that costs incremental money, and that’s dead wrong. It’s no longer a question of whether we want to do this. The question is, what is the impact of not doing it?”

— Business Ethics Magazine

“Jeffrey Hollender not only describes the shift going on in society making responsible corporate behavior an imperative, but he explains why it is that consumers, employees and non-profits play a critical role in keeping corporations ‘honest.’ This book is a must read, for the businessperson as well as the consumer.”

— Anita Roddick,
CEO, The Body Shop

“Jeffrey Hollender represents the next wave of environmental leaders—people who produce visible examples of how we need to do things and show artistry in pointing the way to better design.”

— Peter Bahouth,
former Executive Director,

“Jeffrey Hollender has been a pioneer in the world of environmentally proactive business for over 15 years. He has shown that doing the right thing does pay off both in terms of building a brand that generates great customer loyalty and a business that has consistently generated superior growth.”

— Ben Cohen,
founder, Ben and Jerry’s

“What matters most is living a life that reflects our core values. We can only do that by guiding business leaders to do well while doing good. There is no greater template for social responsibility for the new millennium than Jeffery Hollander’s book.”

— Ed Begley, Jr.

“This is the century where we must listen and follow to the new proven success stories aligned with the democratic vision to create global harmony. Jeffrey Hollender is a pioneer whose methodology needs to be put into practice.”

— Horst Rechelbacher,
CEO and founder, Aveda

“This is corporate social responsibility up close and personal. Hollender and Fenichell show that social responsibility is not just a slogan but a way of doing business. Readers will appreciate their realistic take on the challenge of merging financial success with social commitment in today’s global economy.  A good read with practical lessons for anyone in business.”

— Lynn Paine,
Professor, Harvard Business School and author of Value Shift

“In a readable and optimistic manner, Jeffrey Hollender defines the need for both small businesses and large corporations to practice social responsibility. Then, he takes the next step in offering practical ways to reach this goal.”

— Nell Newman,
Co-founder and President,
Newman’s Own Organics

“A fascinating inside look at how doing well and doing good can make money and a better world.”

— Devra Davis,
author of When Smoke Ran
Like Water

“Hollender and Fenichell persuasively demonstrate that it is not only possible to run a profitable and socially responsible business, but that it is vitally necessary for the future of our planet.”

— Tensie Whelan,
Executive Director,
Rain Forest Alliance

New Society Publishers published “Naturally Clean”, in March of 2006. The book was written with his daughter, Meika Hollender then 18, and a freshman at New York University.

Praise for Naturally Clean

“The Greek root of the word “ecology” means “house.” Environmental issues, therefore, are essentially about how we care for our home, or the commons – the publicly owned resources, such as air, water, wildlife and fisheries – that cannot be reduced to private property. Political activism is the best way for concerned citizens to make a difference, but it’s also important for each of us to practice an environmental ethic in our everyday lives. Naturally Clean is an excellent guide to how we can ensure a safer home for ourselves and our families. I highly recommend this book as an outstanding collection of information for reducing our use of toxic products and protecting our nation’s water supply.”

— Robert F. Kennedy, Jr.,
Waterkeeper Alliance

“From the esteemed experts in the field comes the final word on keeping your home clean without jeopardizing your health. Naturally Clean by Jefferey Hollender, Geoff Davis, Meika Hollender and Reed Davis covers the history of cleaning products, their effects on humankind, and substitutes for dangerous products in a clear and readable book that would be a worthy addition to anyone’s library.”

- Nell Newman,
Newman’s Own Organics

“Hollender is as important to a healthy home as Trump is to great real estate or Emeril is to spicy food. With his non-alarmist approach, Hollender uses his expertise to deliver an absolute must-read for anyone who cares about creating a healthy household.”

— Samantha Ettus,
syndicated columnist and creator of The Experts’ Guide book series

“With Naturally Clean, Hollender breaks the mold, showing us all that making money and doing good are not polar opposites. If you want to keep your family and community healthier, your bank balance higher, and your medical bills lower, then read this book!”

— Devra Lee Davis, Ph.D.,M.P.H.,
Director, Center for Environmental Oncology, University of Pittsburgh Cancer Institute, and Graduate School of Public Health

“If you have children in your home, Naturally Clean is a book you should read. It gives invaluable advice about how to keep your home clean while protecting your little ones from hazardous chemicals. It is a very sensible book.”

— Dr. Philip J. Landrigan,
Professor and Chairman,
Department of Community & Preventive Medicine; Professor of Pediatrics, Mount Sinai School of Medicine

“Redefining what a clean, safe and healthy home really is, Naturally Clean is eye-opening and essential to anyone who cares about their own and their family’s health.”

— Maria Rodale,
Vice Chairman of the Board, Rodale,

“The Responsibility Revolution: How the Next Generation of Business Will Win”, was published by Josse Bass/Wiley in March 2010.

Praise for The Responsibility Revolution

“My hat is off to Jeffrey Hollender and Bill Breen for their daring new book, The Responsibility Revolution. Drawing on their personal experiences in building the highly successful company, Seventh Generation, and a wealth of other material, they show with force and eloquence what’s required for corporations to transcend the failed promise of “corporate social responsibility” and give real leadership in building a new economy where people and planet flourish. No more hype and platitudes, The Responsibility Revolution is the real item – a Baedeker for businesses that want to be part of a future that works.”

— James Gustave Speth,
author of The Bridge at the Edge of the World: Capitalism, the Environment, and Crossing from Crisis to Sustainability

“Jeffrey Hollender and Bill Breen give us the inside scoop on how truly responsible companies out-think and out-perform their conventional-minded competitors. Part manual and part manifesto, The Responsibility Revolution delivers a truckload of  examples for growing a company that benefits society as well as shareholders. I only wish we had The Responsibility Revolution’s real-world lessons when we launched Ben & Jerry’s.”

— Ben Cohen,
Ben & Jerry’s

“Our late 20th century economic spending spree and the myths of our planet’s infinite resilience have collapsed. We used money we didn’t have, to buy stuff we didn’t need. Jeffrey Hollender’s and Bill Breen’s Responsibility Revolution is a welcome, hopeful and timely road map for truly sustainable 21st century commerce in which people and the planet actually count, and profits are the means but not the ends. Cynics beware – their optimistic analysis derives from real evidence that we may in fact be getting commerce right. Their guidance is visionary and their vision gives great guidance. This is a must-read 21st century primer for investors, entrepreneurs, consumers and policy-makers alike.”

— Gary Hirshberg,
President and CEO,
Stonyfield Farm, Inc.

“Jeffrey Hollander is a true master of the arts in unifying business with ecology. A rarity indeed, he is one who practices what he teaches.”

— Horst,
Founder of Aveda and
Intelligent Nutrients

“Points towards true north for our evolution to the next revolution in business.”

— Walter Robb,
President and Chief
Operating Officer,
Whole Foods Market

“Building a sustainable enterprise requires the artful balance of making tough choices and having big ideas. In The Responsibility Revolution, Jeffrey Hollender and Bill Breen show us how companies like Seventh Generation, Patagonia and Nike have navigated that challenge while remaining true to their purpose and values. They throw down the gauntlet to all of us to create better corporations that also create a better world.”

— Tim Brown,
President, IDEO

“Jeffrey Hollander and Bill Breen have collaborated to produce a remarkably detailed roadmap for businesses that  are searching sincerely for the path to good reputation, high purpose, and deep respect.  Read this book for new clarity about the power of all three qualities, and the path to authentic realization thereof.”

— Ray C. Anderson,
Founder and Chairman,
Interface, Inc.

“Full of dynamic, evolving portraits of companies generating the next wave of respect for others and their environments while making profits. This is an optimistic, realistic, futuristic and galvanizing book of clearer visions and higher frontiers. Reading it reminds me of Alfred North Whitehead’s observation that a great society is one in which its businesses think greatly of their functions. Hollender and Breen are raising the expectation levels of people (the readers) so that corporate leaders find there is no way back without losses.”

— Ralph Nader