Articles

Fixing the Freest Marketplace Money Can Buy

Posted by on Apr 5, 2016 in articles, business ethics, Business Strategy, Corporate Responsibility, economics, equity and justice, Jeffrey Hollender articles, management, Seventh Generation, small business, social entrepreneurs, social responsibility, Sustainability, systems thinking | 0 comments

This is an excerpt from my article originally posted on the Standford Social Innovation Review on 03/30/16 We live with an illusion so powerful that we endlessly mistake it for reality. Merriam-Webster defines “free market” as “an economic market or system in which prices are based on competition among private businesses and not controlled by a government.” Consumers always wondered why Seventh Generation, the company I co-founded in 1988, sold its bath tissue—made from 100 percent recycled fiber—at a higher price than...

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Let’s be Honest…

Posted by on Dec 7, 2015 in articles, business ethics, Business Strategy, Corporate Responsibility, social responsibility, Sustainability | 1 comment

The Guardian recently posted an interactive dictionary of corporate values and terms to explore what words like ‘authentic’ and ‘green’ actually mean when used to describe companies and products. The company values dictionary defines 8 terms: authentic, ethical, green, honest, renewable, sustainable, transparent, and trustworthy. Sustain Natural is mentioned as an exemplary company that embodies the corporate value ‘Honest’: Truthful Not meant to deceive Displaying good character Almost every brand of condom is exclusively...

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A Manifesto for Sustainable Capitalism

Posted by on Dec 20, 2011 in articles, Corporate Responsibility, economics, employee ownership, environment, equity and justice, inspiration & reflection, leadership, management, Must Reads, Sustainability, systems thinking | 2 comments

Al Gore and David Blood, his partner in the multi-billion private equity fund, Generation Investment Management, recently opined on “How businesses can embrace environmental, social and governance metrics,” on the Op-Ed page of The Wall Street Journal, an unlikely location for such a conversation – but, just the place it should be happening. Their narrative is spot on, worthy of reading if only to remind us of the basics that must guide us out of our current economic and environmental mess. Much of the essence of their plea is focused...

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