What Guides the Vision of Values-Based Businesses?

At Seventh Generation, we used something we called “global imperatives” to represent our role in the world that we dream of – the world at its best, most sustainable and equitable state. A world that creates opportunities for the wellness of people, planet and all...

The Wrong Kind of ‘Reputation’ Insurance

The Associated Press recently carried an announcement from the once-bankrupt insurance company AIG. The headline read, “AIG unit offers companies ‘reputation’ insurance.” The coverage, in the form of a new kind of insurance product, would help companies...

CEOs Need a New Set of Beliefs

The Harvard Business Review hosts an excellent Online Forum titled The CEO’s Role in Fixing the System. A recent post by Raymond V. Gilmartin caught my attention. Gilmartin is the former chairman, president, and CEO of Merck and is currently an adjunct professor...