Fixing the Freest Marketplace Money Can Buy

This is an excerpt from my article originally posted on the Standford Social Innovation Review on 03/30/16 We live with an illusion so powerful that we endlessly mistake it for reality. Merriam-Webster defines “free market” as “an economic market or system in which...

Seventh Generation’s “Tribute to a Visionary”

After a two year absence, I was invited to return to Seventh Generation to celebrate my induction into the Social Venture Network Hall of Fame. I was honored when Seventh Generation CEO John Replogle gave an exceptional speech to commemorate the occasion and I thought...

Terminated by Seventh Generation

More than two decades ago, I founded Seventh Generation with the idea of creating a different way of doing business.  Since then, the company has established new benchmarks for ethical and sustainable corporate behavior, grounded in the principles of employee...

Some Big Steps Yield a Small One of Our Own

Here’s a retailing truth: You can’t be in the business of selling consumer products without thinking about Walmart. The merchandising behemoth sells so much of what so many North Americans buy — from groceries to tires — that to not seek it as...

Transparency, Equity, and Justice at Seventh Generation

In my new book, The Responsibility Revolution, I look at companies that conduct internal business with transparency. Seventh Generation is one of those companies, but a recent experience here made me realize that it is always easier to stand at the doorstep of someone...

Arthur Gray: Ode to a Man of Faith and Fortitude

On Monday, December 14th, Arthur Gray passed away. Arthur was a member of the board of directors of Seventh Generation since 1991. Arthur was a humble man, never one to boast or focus on his own accomplishments. Arthur was a man of principle, a man of conviction,...

In Our Every Deliberation

Sometimes you think you have something important to say, and before you know whether you can convince anyone in the publishing community that it’s of value, you decide that you’re going to go ahead and write it anyway. That’s how I felt two years ago...

Strange Bedfellows?

Why Seventh Generation is Doing Business with Walmart’s Marketside Stores I’ve sometimes said that hell would freeze over before Seventh Generation would ever do business with Walmart. In fact, at times I’ve made even more strongly worded statements. Now I’ve...

Greenwashing is Bad. Really.

Is Joel Makower right? No, he’s wrong. Greenwashing is bad and it’s getting worse. First, let me provide some context. In a column for GreenBiz.com, Joel, a frequent commentator on green business issues, asks, “What, exactly, is a ‘socially and...