by Jeffrey Hollender | Feb 8, 2017
As a man, I almost didn’t go to the Women’s March. It was a rare Saturday that I had set aside to clean up the house in preparation for a small renovation project. The sky was grey and the air was damp. Spending hours standing outside in Northern Vermont in the middle...
by Jeffrey Hollender | Apr 7, 2016
Let me share a note from my friend Shel Horowitz, who co-authored two Guerrilla Marketing books with the legendary Jay Conrad Levinson. Shel is quite an interesting guy. Last time I googled for him, I got more than 100,000 hits. I’ve always thought of him as...
by Jeffrey Hollender | Apr 5, 2016
This is an excerpt from my article originally posted on the Standford Social Innovation Review on 03/30/16 We live with an illusion so powerful that we endlessly mistake it for reality. Merriam-Webster defines “free market” as “an economic market or system in which...
by Jeffrey Hollender | Mar 30, 2016
The secret is out! Companies that give away money are actually more profitable! In fact conscious, values-driven, sustainable companies outperform the market 9 to 1! The tide has turned. Being values-driven and environmentally friendly is no longer a costly add-on to...
by Jeffrey Hollender | Mar 7, 2016
All the Single Ladies, a new book by award-winning journalist Rebecca Traister, explores the history of social and economic change in America…through the lens of the single American woman. The bottom line is this: historically, when women were given options beyond...
by Jeffrey Hollender | Feb 29, 2016
Goldman Sachs recently published a “data story” on the social and commercial behaviors of the millennial generation Y (those born between 1980 – 2000). Millennials make up the biggest generation in United States history, and have grown up in a time of rapid economic,...
by Jeffrey Hollender | Jan 28, 2016
Despite the ongoing attacks on reproductive healthcare, with the New Year we are seeing some policies on women’s health care change for the better; California and Oregon will be providing birth control pills over the counter at pharmacies. Women who are at least 18...
by Jeffrey Hollender | Nov 23, 2015
Planet Home is a guide to going green, but this book goes a step further and challenges readers to think deeply about how our actions and purchases are part of a much larger planetary system than we may be aware of. This book was written in 2010, but it is just as, if...
by Jeffrey Hollender | Jan 29, 2013
Recent research indicates that a green economy is a strong and inclusive one that will help the shift to an economy that is fairer, more sustainable and resilient. Author Ethan Pollack of the Economic Policy Institute outlines the benefits of a green economy in his...
