Some Big Steps Yield a Small One of Our Own

Here’s a retailing truth: You can’t be in the business of selling consumer products without thinking about Walmart. The merchandising behemoth sells so much of what so many North Americans buy — from groceries to tires — that to not seek it as a customer is like trying to grow a garden without water. Yet at the same time, many of the...

Getting the Sustainability Imperative Right

The Harvard Business Review has consistently tackled the many issues related to business and sustainability, and done it from a more deeply strategic perspective than most others. David A. Lubin and Daniel C. Esty’s recent article on The Sustainability Imperative is a thoughtful–yet somewhat uninspired–approach to the same territory. For those...

From Manual to Manifesto

When co-author Bill Breen and I wrote our new book, The Responsibility Revolution, we intended it to function as a how-to manual that would introduce the corporate community to the new brand of corporate responsibility that’s now emerging at renegade companies around the world, a model for positive change we call Corporate Responsibility 2.0. Along the way...