by Jeffrey Hollender | Apr 7, 2016
Let me share a note from my friend Shel Horowitz, who co-authored two Guerrilla Marketing books with the legendary Jay Conrad Levinson. Shel is quite an interesting guy. Last time I googled for him, I got more than 100,000 hits. I’ve always thought of him as...
by Jeffrey Hollender | Apr 5, 2016
This is an excerpt from my article originally posted on the Standford Social Innovation Review on 03/30/16 We live with an illusion so powerful that we endlessly mistake it for reality. Merriam-Webster defines “free market” as “an economic market or system in which...
by Jeffrey Hollender | Feb 29, 2016
Goldman Sachs recently published a “data story” on the social and commercial behaviors of the millennial generation Y (those born between 1980 – 2000). Millennials make up the biggest generation in United States history, and have grown up in a time of rapid economic,...
by Jeffrey Hollender | Dec 7, 2015
The Guardian recently posted an interactive dictionary of corporate values and terms to explore what words like ‘authentic’ and ‘green’ actually mean when used to describe companies and products. The company values dictionary defines 8 terms: authentic, ethical,...
by Jeffrey Hollender | Nov 23, 2015
Planet Home is a guide to going green, but this book goes a step further and challenges readers to think deeply about how our actions and purchases are part of a much larger planetary system than we may be aware of. This book was written in 2010, but it is just as, if...
by Jeffrey Hollender | May 12, 2015
This article by Jeffrey Hollender first appeared in Stanford Social Innovation Review, April 29, 2015 Business efforts must become more sustainable and responsible to turn the tide on social inequity and environmental decay. Net positive is a new standard that can...
by Jeffrey Hollender | Dec 5, 2012
For those in the sustainable products industry, it has been a long running and often elusive challenge to understand the role consumers play in creating a thriving “green” marketplace. During the holiday season when shopping reaches a fever pitch is perhaps the most...
by Jeffrey Hollender | Nov 7, 2012
These days, many products—personal care items, food, etc.—contain various chemicals and additives that, while legal in small amounts, may have effects on human health that aren’t fully understood. One area that has not received much attention is condoms. Please...
by Jeffrey Hollender | Nov 2, 2012
A Harvard Business School “Working Paper” by Robert G. Eccles, Ioannis Ioannou and George Serafeim investigates the effect of a corporate culture of sustainability on multiple facets of corporate behavior and performance outcomes. The authors find that corporations...
