Why Corporations Are Failing Individuals And The Next Episode Of Capitalism

Shoshana Zuboff and James Maxmin
Viking, 2002

This book articulates the growing divide between our aspirations and needs as individuals and the products and services most companies provide.

“People’s desires, needs and wants have radically changed, but corporations have remained distant and indifferent to the true nature of this change. As a result, we have a business environment in which people are chronically disappointed and frustrated by their experiences as consumers and employees. We no longer trust large organizations to serve our needs. On every level, we are experiencing a divisive “us vs. them” mentality. Now, after decades of being forced to put up with the consequences of corporate indifference, individuals and consumers are striking out on their own to blaze new trails in a new approach to consumption that we call the individuation of consumption. They are pointing us toward the next leap forward in wealth creation that we call the support economy.”

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