Planet Home: living green

Planet Home is a guide to going green, but this book goes a step further and challenges readers to think deeply about how our actions and purchases are part of a much larger planetary system than we may be aware of. This book was written in 2010, but it is just as, if not more, potent now in 2015. Making ‘green’ the new normal goes beyond the material, and...

In Defense of Millennials

This is a guest blog post written by Nassy Avramidis, Junior Partner at Jeffrey Hollender Partners The other day, I threw a paper cup in the trash. There was no recycling bin in the vicinity and I was in a rush. Normally I am pretty conscious of the environment, but there are times when I slip up, and the guilt can be somewhat overwhelming. A lot of us,...

Rethinking Consumption Across the Globe

For those in the sustainable products industry, it has been a long running and often elusive challenge to understand the role consumers play in creating a thriving “green” marketplace. During the holiday season when shopping reaches a fever pitch is perhaps the most interesting time to explore what underlies our purchasing decisions and how those decisions...

Survey: Sex, Condoms and Sustainability

These days, many products—personal care items, food, etc.—contain various chemicals and additives that, while legal in small amounts, may have effects on human health that aren’t fully understood. One area that has not received much attention is condoms. Please complete this survey and help us gain a better understanding of consumer feelings and...

Fraud: Study Concluded Organic Food Isn’t Better for You!

“Make no mistake, the Stanford organics study is a fraud,” says Mike Adams of Naturalnews.com and Anthony Gucciardi of Naturalsociety.com. “The mainstream media has fallen for an elaborate scientific hoax that sought to destroy the credibility of organic foods by claiming they are ‘no healthier’ than conventional foods (those grown with...

Towards Zero Impact Growth

Most of what passes for “sustainability” isn’t actually sustainable at all. We have endlessly – and dangerously confused – “less bad” with “good.” Whether looking at a product or a company, sustainability ends up being mostly about less pollution, less waste, and the more efficient use of natural resources. All of these things, while...