Healing hunger, poverty, war, climate change–with enlightened self-interest

Let me share a note from my friend Shel Horowitz, who co-authored two Guerrilla Marketing books with the legendary Jay Conrad Levinson. Shel is quite an interesting guy. Last time I googled for him, I got more than 100,000 hits. I’ve always thought of him as visionary–he talked about marketing through both content expertise and partnering with both...

Planet Home: living green

Planet Home is a guide to going green, but this book goes a step further and challenges readers to think deeply about how our actions and purchases are part of a much larger planetary system than we may be aware of. This book was written in 2010, but it is just as, if not more, potent now in 2015. Making ‘green’ the new normal goes beyond the material, and...

Business profits are an illusion, based on a slight of hand.

If business stopped externalizing its costs it would stop making money! I’m somewhat obsessed with the concept of “externalities” and its companion concept developed to capture them, “full cost accounting.” “Externalities” are the costs and negative impacts imposed by businesses onto society and the environment that are not paid for by those...

In Defense of Millennials

This is a guest blog post written by Nassy Avramidis, Junior Partner at Jeffrey Hollender Partners The other day, I threw a paper cup in the trash. There was no recycling bin in the vicinity and I was in a rush. Normally I am pretty conscious of the environment, but there are times when I slip up, and the guilt can be somewhat overwhelming. A lot of us,...

Let’s start to recognize this: we are all interconnected.

We’ve all seen the news: droughts in the south, fires ravaging our forests in the west, hurricanes on the east coast. North America has been affected by significantly more weather-related extreme events in recent decades, especially in the year 2012, than may other parts of the globe. A  publication by Munich Re, the worlds foremost reinsurance agency, titled...

It’s time.

In his inaugural address, President Obama finally acknowledged publicly that when it comes to climate change, it’s time to act.  Yes, it’s time for the government to act. We knew this already. But did anyone else feel like the President was asking us, the citizens, to act on climate change? We, the people. We, the people. Words he repeated over and over...