by Jeffrey Hollender | Apr 7, 2016
Let me share a note from my friend Shel Horowitz, who co-authored two Guerrilla Marketing books with the legendary Jay Conrad Levinson. Shel is quite an interesting guy. Last time I googled for him, I got more than 100,000 hits. I’ve always thought of him as...
by Jeffrey Hollender | Nov 23, 2015
Planet Home is a guide to going green, but this book goes a step further and challenges readers to think deeply about how our actions and purchases are part of a much larger planetary system than we may be aware of. This book was written in 2010, but it is just as, if...
by Jeffrey Hollender | May 1, 2013
If business stopped externalizing its costs it would stop making money! I’m somewhat obsessed with the concept of “externalities” and its companion concept developed to capture them, “full cost accounting.” “Externalities” are the costs and negative impacts imposed by...
by Jeffrey Hollender | Apr 25, 2013
This is a guest blog post written by Nassy Avramidis, Junior Partner at Jeffrey Hollender Partners The other day, I threw a paper cup in the trash. There was no recycling bin in the vicinity and I was in a rush. Normally I am pretty conscious of the environment, but...
by Jeffrey Hollender | Mar 12, 2013
We’ve all seen the news: droughts in the south, fires ravaging our forests in the west, hurricanes on the east coast. North America has been affected by significantly more weather-related extreme events in recent decades, especially in the year 2012, than may other...
by Jeffrey Hollender | Jan 22, 2013
In his inaugural address, President Obama finally acknowledged publicly that when it comes to climate change, it’s time to act. Yes, it’s time for the government to act. We knew this already. But did anyone else feel like the President was asking us, the citizens, to...
by Jeffrey Hollender | Jan 3, 2013
The Ethical Consumerism Report 2010 was produced by The Co-operative Group, which has tracked shopping trends in the United Kingdom for more than a decade, found that, “despite the economic downturn, sales of ethical goods and services have remained resilient, going...
by Jeffrey Hollender | Dec 5, 2012
For those in the sustainable products industry, it has been a long running and often elusive challenge to understand the role consumers play in creating a thriving “green” marketplace. During the holiday season when shopping reaches a fever pitch is perhaps the most...
by Jeffrey Hollender | Sep 27, 2012
Most of what passes for “sustainability” isn’t actually sustainable at all. We have endlessly – and dangerously confused – “less bad” with “good.” Whether looking at a product or a company, sustainability ends up being mostly about less pollution, less waste, and the...
